Why happiness trumps everything… (Please Read For Some Important Changes)



Oh boy. Can we get a little deep here?

6 years ago, I started this little blog that I had NO intentions of doing anything with it. I really just used it as a outlet to share my feelings, then eventually I started using it as my couponing “journal”. several years ago, it no longer was my “journal” it became a business. I started to incur crazy hosting fees because so many people where visiting. I had to keep up with the demand because it only made sense at the time. I started paying for coupon match ups (yes, I pay ladies to help me with this because its literally impossible to do alone) I work in conjunction with Favado and they use Southern Cali Saver match ups on their app. I pay for someone to help me blog here part time (because I wouldn’t have a life if I didn’t) I pay for a coupon database.. the list honestly goes on and on! ๐Ÿ™‚ But you know what? I DID it because I didn’t want to stop because people loved it.

The crazy thing, is people were actually INTERESTED in what I was writing and I was blown away by the response. Then, my little ole’ blog became the one-stop shop for Extreme Couponers looking for deals in Southern California.

Don’t get me wrong, this blog has supported my family for over 4 years and I am SO grateful for that.. and its another reason why I never wanted to change anything about it. To be completely REAL with you..  I am terrified to talk about anything different on SCS because I love you guys so much. I am absolutely terrified of disappointing you. 

Fast forward to April, 2016.  couponing has changed SOOOO much. It changed so much that I personally, kind of checked out on the blog. For the last year and a half, my love for the blog isn’t there. I’ll be completely honest with you.. I don’t coupon as much, I shop online and my family is eating differently. This last year, my love for Southern Cali Saver has completely deflated. It wasn’t making me happy. There are a couple of reasons for this:

  1. The constant need to be attached to the blog was very tiring. From October to December EVERY YEAR.. I would spend almost 80-90 hours a week attached to the computer screen. I missed a lot of personal time with my family and would even spend Thanksgiving sitting in front of the computer while my family sat and talked about current events going on in their lives. I always got some type of “stank eye” and complaints as to why I was on the computer “working”. My drive to help you all save money and the demand kept me there and all that mattered was that you all were happy.
  2. I choose the blog over my family. THIS is such a harsh reality for me. There were times that I would sit and obsess over needing to post the most recent “HOT” coupons. I obsessed so much that I would miss family functions to stay home and stalk the newest deals and coupons so that I could get them to you. YES, I did this. I’m ashamed that I did and I am now seeing that it was completely unhealthy.
  3. As my life changed, so did my interests. Don’t get me wrong.. I LOVE saving money. Over the years, I’ve had to get super creative and I’ve even resorted to doing a lot of shopping online– but as my kids got older (they are now 12, 8 and 6) I realized that I need to start saving money on clothes (aye!), good healthy food and gas (haha, because they ALL are interested in different after-school activities) long story short– I had less time to coupon and needed to save money on things that coupons can’t buy!
  4. I’ve grown!  When I started this blog, I was 25, I had three little boys and only one of them was going to school. We were close to $100,000 in debt, living paycheck-paycheck. Just got our car repo’ed.  Had NO savings. I was a stay at home mom who was only thinking about the short-term trying to make it.. Being 31 now, can I just tell you how many things I’ve accomplished since then? We’ve bought a home. Have eliminated close to $60,000 in debt, bought our first brand NEW car, have had our identity stolen (but have since recovered) and we are thriving. I feel like I have a whole other story to tell.

I personally feel like I have taught ya’ll everything you could possibly know about couponing! How the heck can I keep talking about the same things over and over again? I’m ready to move on to the next subject. Don’t ya think?

At this point.. you might be thinking.. what do you mean Josie? Where are you going? what are you doing? Let’s just say that I have some awesome things up my sleeve.  Right now, my plan is to lose the deals and change the focus of the blog.. probably even change the name ๐Ÿ˜‰

Over the years, I have grown a love for personal finance. I’ve learned to love the money that we have, while living on a budget and living below our means. Saving money and going on once in a lifetime vacations without breaking the bank. I’ve learned to take control over my money and not feel deprived every month. I still buy things I want, we still eat mostly organic/non-processed foods and can go on a date night once a month. I’ve learned to pay off over $60,000 in debts and still take a trip to Ireland with my family.. (with CASH!)  it CAN be done. This is one reason I came up with my new course: Better Budget Course— to share HOW I do this. I’m guessing this is where my blog will end up going.. more about empowering you with the money you make and showing you HOW to make more money, how to start investing in your future, how to be the SHIT with your money! ๐Ÿ˜‰ I will tell you that there will be changes. I will probably lose a lot of you and that makes me sad but I know I can’t please everyone.

Just know the changes won’t be too soon and I will give you notice. ๐Ÿ™‚ Right now, SCS is going to stay the same deals site that you know and love.. but she is my baby and I’m ready to watch her grow.


  • Kimberly Levine says:

    Love this Josie..

  • Lisa says:

    Proud of you Josie!! I’ll still keep reading!!

  • Vero says:

    I enjoy everything you post, but will especially miss seeing the store ads You are one dedicated young lady

  • Anaia says:

    Reading this was like admitting my own thoughts. I started to coupon because I had no job and I just couldn’t afford anything and I didn’t want to put all that pressure on my partner. I learned to coupon from SCS and trust me I got this gift for life! But as of lately I also pulled away because I was tired of being so fixated on the next hot deal and run to the store before everyone beat me to it. I’m so with you on this new journey girl. I want to learn more! Thanks for all you’ve done so far. So proud of you (and extremely grateful) Josie!

  • Cathy says:

    As a fellow blogger, I know how terrifying what you are doing is! Kudos for having the courage, and I look forward to seeing what you do next ๐Ÿ˜€

  • Carmen says:

    Wherever makes you happy:-)
    I still need My deals on toothpaste shampoo and my grocery deals And ofcourse diapers !! I have 4 children 17,13,9 and 5 months! I can not afford to pay regular price for anything anymore ! Couponing is a way of life for my family!! Hopefully I can find another site just like this one !!
    Good luck !!

    • Josie says:

      Carmen, paying full price is not something I want to do either ๐Ÿ˜‰ I just find ways to get discounts on things that I WANT! ๐Ÿ™‚ I know there are a lot of people out there who still coupon and my intentions are to keep some parts of the blog (like the coupon match ups) the same.

  • SUSAN LEBEHN says:

    Your article speaks volume to the love and passion you have put into this site but mostly your desire to help people. I applaud you for recognizing what no longer makes you happy and pursuing your happiness. I wish you the absolute best with all the blessings, happiness, and prosperity this new journey will bring.

    I love the topics or direction you’re going so i’ll be following you. I love anything and everything finance so here i come, lol.

  • Nicole M. says:

    I’m with you 100%, Josie! My journey over the last few years has been similar to yours. I’ve moved to more organic, non-processed food and am spending more time cooking. The things I want are not always things I can buy with a coupon (maybe an online code though!). I like to save a buck, but I am willing to spend money on things that are important to me, or things that I will use or really need. I am so looking forward to your new adventure. P.S., thank you from the bottom of my heart for recommending the InstantPot this past holiday season.

    • Josie says:

      Nicole, thank you for hanging out with me ๐Ÿ™‚ I’m so glad you love the Instant Pot.. seriously, its been a game changer for us! I actually ENJOY cooking now.. its actually kinda crazy lol!

  • Anna says:

    Thank you for all your hard work and for sharing your couponing knowledge with us here, Josie! I completely understand that it’s time to move on to the next chapter. What an inspiring personal finance story! I needed to read this today as I chug along on my journey to paying down debt. Looking forward to reading the new blog!

  • Deanna Gomez says:

    I been around since the beginning. I consider you a friend with lots of good information. I will always keep reading. My husband is losing his job after 23 years, so we are changing as well.

    • Josie says:

      Deanna, I’m sorry to hear about your husband ๐Ÿ™ I know what you are going through.. its rough! You will get through this rough patch!

  • Amani says:

    Thanks for being so honest. Some peopl don’t realize how much coupon in has changed in the last few years. They also don’t realize that people change. My family wonders why I’m not running to the store as often or gifting them with bags of goodies on their visits. Frankly, my family has a lot more going on these days. I have two school aged boys and lots of after school activities. So I know how you feel. I’m looking forward to see the new things you decide to share about. And if there is a great deal that pops up I’ll be excited for that too. Take care, and best of luck.

  • Patty says:

    Thank you for your honesty. This is the reason why I really enjoy your blog. You speak from your heart. I have followed your blog from a referral of a friend since you first started and have always loved it. I also enjoy the information you post on your Smart Mommy blog as I found your articles there to be quite interesting. I have always wondered why you didn’t expand more on that side of the blog. But now that you posted this, I think you are definitely headed toward that direction. Yes, couponing is a great way to save money, however, there are also other aspects to the big picture of truly saving money in your life. I am looking forward to the changes that you will be making. Thank you, and please don’t ever stop blogging! ๐Ÿ™‚

  • em says:

    I only recently discovered your site and have been couponing aggressively over the past couple years, so I don’t know what it used to be like,” but I”m excited about your new changes.

    My family lives in OC where it’s ridiculously expensive to live so you gotta save where you can and we would like to save up to buy a house–maybe not here, but somewhere soon–and couponing and stockpiling can help somewhat, but you also have to look at the big picture. You can only save so much and sometimes you have to start earning more. I’ll definitely keep coming back to check out your money advice ๐Ÿ™‚

  • Kaela says:

    Sad to hear as you’ve been my go to blog for savings but very happy you’re making positive changes in your life!

    • Josie says:

      Thank you Kaela! I have decided that I will be keeping some elements of the blog–like the coupon match ups, so hopefully you will still enjoy those here! ๐Ÿ™‚

  • Kim says:

    Totally get it!! Mid-life crisis ๐Ÿ˜‰ You want & need more, I’m in your same shoes. I turned 30 this past march & my oldest turned 10. I have 4 boys 10,5,3,&1. The things I need in life are more then free shampoo & conditioner..I’m more mindful of everything. What my boys are really eating & putting in their fast growing bodies, how I can teach them & my self what imprint we are going to leave in this world. But for us its hard to move forward since we are on 1 income & it’s just tough. So I’m very interested to see this path you take & having some hope I can learn a thing or two so I can help better my own families future!! Thank you for dedication & countless hours..cheers!!

  • marlene says:

    ive been around for awhile actually found your site through hip2save.com. i will be sticking around since i dont really coupon anymore either. i started couponing at age 6 with my low income parents and i havent stopped until recent years. i still do some deals like at food4less but have found the stores mostly empty because of the EXTREME COUPONERS buying things to sell online . I love your site and will continue the journey with you and good luck josie.

  • Jacqui says:

    Good for you, Josie! I’ve been coming to the realization that while the time cutting etc doesn’t bother me, I haven’t been up to running to the store for every good deal. Heck, I haven’t been up to going to the store once a week (but I go anyway.)

    I enjoy your blog and I can’t wait to see what you decide to do with it!

  • Marlene Dyce says:

    Just want you to know, I have appreciated your dedication and hard work. Congratulations for now taking care of YOU and your family. Enjoy your children, they grow up so fast! I support you.

  • Dahlia says:

    Family is the most important thing.. I stopped blogging on my coupon website for the same reasons.. Life is better when you do what makes you happy.. Don’t worry about your fans.. We fell in love with YOU Josie for being so real and candid.. You have been my go to gal for many things.. I’m glad to find out you were actually getting help thru the years and almost contacted you once to see I could help. Because I could sense how genuine you really were. Good luck in all your endeavors!

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