I’ve written this over and over in my head. I’ve deleted and re-written soooo many times in the last 2-3 months….  but for some reason I just can’t find the right words to to describe what I’ve been going through. I feel as though I will disappoint a lot of you after you read this.. But maybe some of you will appreciate the new direction that I will be taking.

Here is the story:

I started this blog because I longed to stay home with my little boys. At the time, I was pregnant with my-now 5 year old and I thrived to be a stay at home mom.  So, I did something crazy.. I quit my job to be a stay at home mom. A family of 5.. living on $35,000 a year. Did it happen? YES. Why? because I pinched every.single.penny. I blogged about how I pinched every penny. I blogged about how I paid less than $30 for a six month supply of diapers.  Even though no one was reading– I thought for sure that someone would and would find my posts helpful.

Fast forward to August 2011… Extreme Couponing became a HUGE turning stone for Southern Cali Saver. MANY of you found my little ole blog because of it and I’m grateful for that.  I wasn’t a fan of Extreme Couponing because it pretty much ruined the couponer name. There have been so many changes in the couponing world since the show aired– coincidental? I don’t think so.

Now, in 2015 things have changed. The “couponer” is something completely different compared to back in 2009 when I wanted to do nothing but take care of my family.

  • Couponers have a stigma of being greedy, demanding and aggressive.
  • It’s harder to collect coupons due to theft.
  • Couponers are going to jail due to fraud.
  • couponers rely on purchasing inserts and single coupons to get a deal.

You see, with all the negativity.. my passion for couponing has decreased almost more than ever. I’ve always promoted nothing but positive couponing and really try to teach people the RIGHT way to coupon but I think the negativity has overcome me at this point.

What does this all mean? 

I am ready to focus on MORE than couponing.. I have a NEED to help you save in other ways, like saving money by meal planning, how to eat organic  and how to help you budget . I want to go back to my roots of sharing my shopping trips and sharing more of my personal experiences with money.

I won’t stop couponing though. Just on a more milder level. I only buy what I NEED— I don’t run out and do every.single.deal. I will still share deals, match ups and coupons, meal plans, weekly wallet watch. The only difference is that you won’t see every money maker or freebie. One thing I want to focus on is saving money on organic and All natural. Our family is going through changes in our life and I’m trying to fit almost 90% organic into our budget. I’d love for you to join us in this journey! I also want to find more deals that don’t require coupons– like Amazon Food deals, which will come straight to your door! 🙂




The picture above is my motivation wall in my office. The quote that sticks out A LOT to me is “do what you love, love what you do”.  I have this on my wall but I feel like I am a total hypocrite when I sit down to blog sometimes.

I’m excited for this “new” Southern Cali Saver. I imagine that a lot of you will not like this change–change is hard. This entire post is hard for me to even write. I know that I might lose some of you for what I’ve said but I can’t be true to myself If I’m living a lie.




  • Aurora says:

    I will enjoy your new blog. I shop with q’s like you for things I need

  • Tracy says:

    I appreciate all you do Josie and I’m grateful for the time and energy you put into SCS.

    Forever fan!

  • Joanne says:

    There are plenty of coupon blogs out there and yours has always been the best because of your standards and ethics. It sounds like it will continue to be so. Happy blogging!

  • Jenifer says:

    Josie – I thought your post was so on point. I stopped heavy stockpiling a few years ago and only buy what I need for approx. 3 months at a time. I mostly just do deals for personal supplies like shampoo, tampons, toothpaste, etc.. and home cleaning supplies like detergent, etc… I keep an eye out for specials on the brands we use. I have almost completely stopped using coupons for food. Why? We are attempting to be healthier. We eat mostly organic and I shop around the perimeter of the store for fruit, vegetables, dairy, meat and skip the middle of the store except for a few things like bread and peanut butter. It also didn’t help that Ralphs stopped doubling coupons. When I first started couponing, I would buy things I normally didn’t use to try it and I ended up giving a lot of it away. It was taking unnecessary time away from my family. I love that I know how to coupon and I’m sure I save a lot of money during the year on supplies. I have also learned how to save money on other things like travel. Thank you for your blog. It has been very useful for me and I will continue to check it. I’m so glad you are being true to yourself and doing what is meaningful to you!!

  • Jenn says:

    Josie thank you for everything that you do! I found your blog in 2012 when my daughter was born and i became a stay at home mom. I have learned so much on how to be a responsible couponer and the ability to save money for my family. I look forward to the new blog and learning how to save money on organic and natural as i would like to move in that direction too with my family. Thanks Again!

  • Stephanie says:

    This is more how i shop so I think I’ll like the new blog focus just fine.

  • Callie says:

    I’ve been following your blog right from the start. Lately, the FB pages are just greed and excess. It hit home, YOU are trying to raise your family and share your best deals with the world.

    But, things took a bad turn as the following was happening:

    taking of hang tags from one store and using at another
    showing MASSIVE piles of inserts
    Us against them (cashiers) mentality
    Preying on new cashiers
    the Pinnacle deal (do you NEED it?)
    Several different cards/accounts for each store
    The pointing of fingers from glass houses

    Picture yourself on the company side of things. Company profits down, jobs lost…because of coupon abuse.

    Is it legal? Yes. Is it ethical? No.

    We’ll see in the next couple of years the deals go away, paper coupons and peelies go away. Everything digital and tracked.

    The consumer (we) will all end up paying for this.

    Josie, I’m a fan of yours and will always be. I just cry when I read your words.

  • Geronima Parra says:

    I’ve always loved that you are about being fair and doing what’s right. Integrity has been lost in so many people. I would love to have more organic food in our diet. At one point we were eating almost all organic and due to finances had to change. Now we are better off and are slowly buying organic. I would love to see how you can help me.

  • Sophia says:

    Good for you. I agree about COUPONING going downhill. As a family of 5 Also, for the past year I have been concentrating more on finding more healthy deals for my family too. I appreciate all you do for us! You are the first place I go for my shopping deals inquiries, and you will continue to be the first. I look forward to reading your new posts. One of my New Years resolutions are to get better at meal planning. Followed by better budgeting in other categories. You haven’t lost me!!

  • caitlin says:

    I too have been moving towards more organic and natural and less couponing in the last few months. I am so excited you are going in the same direction! I can’t wait too see what will come.

  • Valerie says:

    Josie, just one indication of how much I love your blog: I don’t even live in Southern California! From snowy Pennsylvania, I’ll continue to follow your journey 🙂

  • Julie says:

    I would love this change and will probably start following a little closer. I’m trying to find family-accepted organic meals and it’s harder than I thought to get my little ones on board. I’m kinda over the couponing thing too… I’m excited for the direction you’re heading!

  • Andrea says:

    Josie, I am so excited for this new direction! I feel exactly the same way about couponing. When I started couponing in 2010, it was a whole different world than it is today. I started couponing as a 22 year old recent graduate and stockpiling helped me get through those years with very little money. But I feel like I have grown up so much since then. Saving will always be a part of my life… it’s what I do! But now that I am getting married and wanting to start a family, I have become so much more interested in not only saving but in eating healthier and buying products that are better for us. I love all of the organic amazon deals that you post. I feel like it is possible to have the best of both worlds (being able to save and live well)!
    Thank you! Can’t want to see what’s in store for the blog!

    • Josie says:

      Andrea, I almost can’t believe how much it has changed! I’m glad I’m not the only one feeling this way. And its true.. you can live well AND save.

  • JustD says:

    I’m in!

  • cheryl schafer says:

    That sounds great! Please, please ,please keep up the amazon deals. You made my Christmas shopping a dream, and introduced me to Prime, love it. Keep up the good work!

  • Rebekah says:

    I have gotten less into couponing for a lot of the same reasons you mentioned. I used to use your match ups to make my shopping lists, but now I make my list then check for those items in your coupon database. I mostly shop at Winco now and they don’t have weekly ads anyway. Looking forward to seeing the new changes on your blog.

  • Michelle says:

    I can’t wait!! I am very interested in saving money and meal planning the organic way. Bring it on! Thank you so much for sharing your vision and new direction with us. It will be great.

  • Laura G says:

    I loved reading this post. I’m also in, for the long haul. It will interesting to see what will happen to couponing in the next few years. Thank you for all that you do for us 🙂

  • Savvy Ma says:

    I, for one, will ALWAYS be a fan of you Josie no matter what direction you take. You have ALWAYS been honest and real with your posts and I LOVE that about you. I started couponing in 2011 after being laid of from my job of almost 10 years and pregnant with my 2nd child. You have taught me so much about saving and being a smart shopper and I will forever be grateful to you for that. Fast forward to now. My youngest just turned a year and I am blessed to still be at home. I, like you, only shop for what we really need and not for all the “deals” or moneymakers. Times have changed and I am looking forward to the changes on SCS!! Thank you for all that you do and may God continue to bless you and your family!! 🙂

  • Becca says:

    I would definitely love to see how to best save when purchasing organic – so I’m for that! Since it’s along the line of being a conscious consumer, can I ask also how to find deals on recycled paper goods? There are many deals posted on toilet paper and paper towels, etc. but I rarely find sales or deals on 100% recycled source toilet paper or paper towels. I made a vow to myself years ago after hearing a talk about the environment to purchase only recycled toilet paper, even if it costs me more money: “Imagine an alien race observing humans and how we use our limited natural resources on earth to make products merely to wipe our a** and throw away?”… We can be responsible consumers and act ethically, aligning our actions with our beliefs and ideals. Maybe it means not scrambling for the freebie we don’t really need or not purchasing the food item with the intention to donate it when even WE wouldn’t eat it ourselves. I think we can learn as we go and maybe what’s important to us changes along the way – it’s what allows us to grow and be an ever-evolving human being…which is a wonderful thing!

    Josie, thank you for what you do to help and support others, and for doing it with integrity and thoughtfulness! I’m willing to follow you on your journey!

  • Kelly Putaski Zuniga says:

    Even though we have never met, I consider you a friend…friends accept people as they are…that is the best thing about friends! You don’t need to worry about telling us how you feel. I want what is the very best for you and your family…and I sincerely mean that. Always follow your heart…change is good <3

  • Meryl says:

    Funny, Josie- I hardly look at coupon blogs any more for FOOD coupons. Even the drugstores…….we are heavily scaling back for a number of reasons: family member recently diagnosed with an auto-immune disorder and is avoiding grains/going low starch/paleo to help with symptoms/pain; going gluten free and aspiring for ALL ORGANIC; avoiding manufacturers who test on animals for beauty products and household supplies- you just can’t put a price tag on your conscience! We are eliminating chemicals and processed foods and products, and are opting to make our own when time permits.

    I admire you so much- longtime fan here! And you are relevant, current, have your finger on the pulse of what the blogosphere is seeking. Kuddos to you Josie- I am happy to hear about the new direction of your blog! <3

  • Erin says:

    Well said and I’m sure I will enjoy your blog even more! I love your blog for the very reason that it doesn’t focus on cleaning out store shelves and stockpiling items just for stockpiling sake. Thanks for all you do Josie!

  • Nicolelong says:

    im thrilled !!! I can’t wait as this is exactly in line with the changes my family is going through and it will be so refreshing to have a blog that’s in sync with me . Kuddos on doing what works for you and yours ! Many blessings my dear

  • Crystal says:

    This is why I love you and your site Josie!! I have been a faithful SCS fan for years, and I’m excited that you are moving in this direction!! I think you have made the right choice. <3

  • Cheyenne says:

    Thank you I have been reading your blog forever. Things seem to have got a little crazy. Thank you for the change.

  • Kay L. says:

    I’m with you Josie! For the past 6 months, I have been purchasing organic food, grass fed beef, pastured chicken, wild caught seafood, cage free eggs, etc. I am a crazy label reader and look for packaged products that have no sugar, soy, grains, and dairy! Needless to say, we rarely find coupons for these items. I will continue to support your website (and YOU!) while you bring us more about money and budgeting while living a healthy Southern California lifestyle! Thank you!

  • Veronica says:

    I am excited about our new journey! Look forward to budget & organic food posts.

  • Missy says:

    Josie! I’m so excited for the change! I went Paleo and organic and would
    love to save money on that. Please find us grass fed beef from a local farm! Need people to go in on this with. I’m with you, couponing as gotten really bad out there anymore.

  • Denise Munoz says:

    Josie I love the way your blog is heading! I use to love to coupon but people are ruining it for us! With all the miss use of coupons to fraud and people actually teaching you to open the blinkie machines it’s very sad! This is why I appreciate you so much because you are one of the few honest people out there! I’m so excited to see what’s coming on your blog, Thank you!

  • Myth says:

    I have always liked your effort and love. Expecting more organic deals… Thanks for the update.

  • Harry Martin says:

    I’ll be the dissenting voice here.

    As a longtime (read *years*) following your wonderful blog, and promoting it, I have absolutely *zero* interest in organic and all-natural shopping. I will not spend $1.59 a pound for organic bananas, when the peel goes in the trash, nor 99 cents for a small, misshapen red bell pepper. Don’t think my kitchen is stocked with Twinkies, either. I cook nightly (last night was marinated pork chops, roasted potatoes and carrot soufflé).

    If this is the new bent of the blog, I know it will be of little interest. For example, you recently promoted 99 cent a liter bottle water at Sprouts as a good deal. In what universe?

    It’ called Southern Cali *Saver* not “how to spend twice as much for organic.”

    I’m happy to hear the matchups will still be around at least, but I’m not happy it’s losing its economical-living slant.


    • Josie says:

      Thanks for your thoughts harry. I respect everyone’s concerns and opinions. I think you’ll be happy to know that I still plan to seek out deals on cheap tide and trash bags and other household things as I’m not sure I want to transition in that way. I hope despite your hesitations that you will still stick around! Ps. I don’t plan to spend 1.59 on organic bananas either– I pay only $0.59 at sprouts!! 😉

  • Claudia says:

    I will continue following you, you have helped me in getting tons of savings accomplished. I too did the crazy and left my job little over three years ago. I had aready been couponing but decided to push it even further. I even began a blog as well mainly to let my mind roll a bit and try to start something big. Maybe I pushed it to fast and gave in. Went through a rut adjusting to Stay at home MOM and single income family. But little by little we adjusted and try my best to help out with my couponing and any lil online things I can do. Even went through long periods of online surveys and the amazon terk thing. Its just taken its toll but I certainly dont regret giving up that extra income to be home with my family. I applaud your dedication to your blog and sure hope you keep it going in whichever direction you would like to take it.

  • Mock says:

    Hi Josie,

    I totally understand it. I too coupon less. I am sure all of us can relate to it. It is our priority to take care of family and also coupoining in the past is revolving we can’t do the same. I support what you do and I am so excited more on the meal plans and organic deals you will bring.



  • Sheree says:

    Josie- thank you for being you! Your blog was already awesome and sounds like it’s going to get better! I actually was thinking about trying harder to get all my groceries in organic. Looks like you’ll be helping me! Thanks in advance!

  • Beatrice says:

    It’s a new year and with a new year out goes the old and in with the new. Be true to yourself first. If you are true to yourself and are happy doing what you are doing it will come across on your blog. There is always a little or some fall out with change. That just goes with the “territory”. You can’t make everybody happy. I started cutting down/back on my couponing a couple of years ago and now just buy what I need…not just because it is a good deal…for the most part 🙂 I’ve been following you for 2-3 years and you have helped me save lots of money. Good luck in your endeavors and your new year!

  • Daryl Ann says:

    still following I have been buying what I need for about 8 months now very little stockpile when I get down to two I buy two more that’s it rarely A haul I am sick of fighting

  • Kerrie says:

    Okay I truly have to be honest, I found this in my Junk Mail folder. I too have been just couponing for things my family uses. I’m trying more organic cleaners, foods, products, shopping local, donate more, consume less lifestyle. I found this post to be what I was looking for! Looking forward to what you and others can share. I agree with you completely and am excited to come across this site again. While I enjoyed the deals and information, I too have taken a step back and am a much happier person. Many blessings to you and your family and your new journey. I will be watching and reading.

  • christa says:

    I started couponing about the same time as you and I also find I don’t want to get every deal or hoard things. I get what I need. That said, I love your blog. I love what you’ve been doing with meal planning and always appreciate the Vons info. I was just at Vons today getting things I needed based on your post.

    Also, you may want to share this with your readers. There is an awesome $10 deal for the LA Times today on Living Social and with coupon code HUTHUT15, I just ordered the LA Times Thurs/Sun delivery for 8.50 for a whole year. https://www.livingsocial.com/deals/1378660-one-year-home-delivery-subscription?ref=share-undefined-copy_box-web-deals&rui=14674055&rpi=185675742

  • Deanna says:

    I have been following since the beginning it seems. You taught me how to coupon. Your name is known in my house. I love the path you are following because I have never been the “extreme” couponer, just a girl trying to save money.

  • Brooke says:

    Great post thank you for sharing. I look forward to ways to buy healthier foods and products at an affordable rate and go stay on budget. I’m ashamed when I tell people I’m a couponer that the stigma now surrounding those that coupon is that if we coupon then we are hoarders, that we use coupons fraudulently or that we clear shelves and then go sell everything to other people. I coupon for myself and my family. Any extra I give to friends or donate to charity. I have never cleared a shelf nor have I committed any fraud. For every situation the few that disobey ruin it for the many that obey.

  • Michele says:

    I look forward to the new journey.

  • Cristy says:

    AWESOME – Josie this is what you should be doing. What God has put on your heart. I used to do coupons 15 years ago. Because my life got real busy with 5 kids and all. We stopped. I’m just returning to do coupons this last month. It is a different world out there in coupon land from 15 years ago. I have taken 2 classes in my area. 1st one is shop until you get everything and leave nothing for anyone else. Which I felt it is like being a hoarder.DO NOT LIKE. 2nd class – Coupon what you need and if you come across something at an good price or next to free give the item to the local community pantry, or other groups in our community to help others out. I LIKE THIS. What I see your heart is awesome you want to help others. Some so spoil it when they take advantage of it. There are a lot of people like myself that will support you and do believe in what you are doing. I would love to learn new ideas for meal planning. Looking forward to reading your blog. Be Blessed and thank you for helping all of us to be better with our finances in shopping for our family.

  • rick says:

    I’m glad that you took the time to tell us about why you did the changes to the blog. It gives us a better understanding of what you have plan for the future. Even though i am a little sad that you won’t do deals and coupons as much as you use to. I will still follow and watch your blog, it is after all the only Socal blog that i found that i really like. Unless you can refer me to another socal blog like yours?

  • Dion says:

    You do what you need to do for you! Don’t worry about any negativity, you have helped alot of people save money and learn how to save. Reminds me of this quote, “Give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime.” Thanks for teaching us to fish, now we need to do some of the work ourselves. Like others have said there are plenty of resources for extreme couponing. As far as I’m concerned, I will continue to look at your blog for all the interesting articles. Again Thank you.

    On another note have you started a home garden to grow some healthy organic food for your family and save some money? I recommend it and can offer suggestions if needed.

  • Brittany says:

    Thank you! I started couponing in 2011 when my son was born and things have changed so much! I feel as you do and I love that you came out and said it!

  • Karen says:

    sounds good to me! I’ve never had more than one newspaper, never buy more than maybe one or two bottles of shampoo (or whatever) ahead of our needs. Trying to lose weight, be healthy, grow my sons up as healthy as possible. Still a dedicated member of team Josie. Looking forward to the new slant.

  • Lori f says:

    I enjoy your match ups and I also don’t shop for more than I need. I hate to be the one that uses the last of the items on the shelf.
    I am trying to eat better. Can’t wait for your new blog.

  • Kat says:

    Beautiful. I always tell my clients…it’s your blog and you can write about whatever you want to write about. And if you don’t write about something you enjoy, you won’t enjoy writing. Here’s to a new year and a new, empowering and joy-filled you!!

  • Sherill says:

    Sticking with you. Let’s do this!

  • megulle says:

    I lost my interest with couponing over a year ago for the same reasons. Unfortunately that also meant I didn’t follow your blog as much as I used to. But now I’m glad you’re on the same direction and I’ll be following you more. I’m looking forward to all the changes.

  • Karen says:

    When you have posted recipes in the past, I’ve really enjoyed them. I’d look forward to meal planning tips.
    You posted at one time about how feeling the need to do every single deal that comes around can lead to overspending. I thought that was thoughtful advice then, so I’m sure your new format will be great.

  • ArielM says:

    It’s very hard to “do what you love” not a lot of people get to experience that, so if you know what that is and you are able to do it, go ahead! You have helped me save so much money since I started couponing, and I appreciate that so much! I will definitely still be checking in!

  • Ronni says:

    I love the idea and am so excited to see the change. I don’t stockpile the way I used to. Times have changed since I started in 2007, the deals are not as easy to find. I too have been trying to fit in Organic and GMO free foods into our diets and will welcome the change! Thank you.

  • Melissa says:

    THANK YOU JOSIE! You nailed it! Bless you

  • rachelann says:

    We all seem to be going down the same path as you. We’ve all grown into responsible and humble couponers all thanks to you. We only get what we need. We all are definitely trying to eat better, so we definitely appreciate your stance on that. Know that we all appreciate and support you. Thank you for your great blog.

  • Monica says:

    Thank you so much for your honesty. I, like everyone else have been following your posts, guidance, and advice for years. I will continue to follow your posts and am also sad about the excessive use of couponers using and abusing.

    I am looking forward to the change for the good!  But, thank you for all that you do!

  • Erika says:

    Josie, Thanks for sharing your thoughts. I truly appreciate your blog and your honesty. I support your view and belief, and keep following your posts. Love your blog!

  • Laura says:

    Josie-you haven’t lost me! Your website is always the one I recommend when people ask me “how” I learned to coupon. Why? Because after following your site, visiting one of your coupon events, reading your desire to help others budget and plan…I know you simply “get it”. I love that you’re a Dave Ramsey fan, and appreciate your honesty and respect your decision to stick to your core beliefs! You are so transparent, and I really appreciate your honesty in couponing…I can’t tell you the number of times I run into other couponers and they try to tell me how to coupon and cheat the system…it’s sad and disgusting. Honesty goes a long way-and I love that you’re not afraid to address those issues. Remain blessed and again … Thank you!

  • Emma Alvarez says:

    I appreciate what you do and will continue to follow your posts. Thank you for what you do!

  • Daisy says:

    Josie, I completely agree with you, couponing has just gown downhill in all ways possible. it has attracted alot of greedy people! I no longer even shop at my nearest CVS! WHY? I always find cleared shelfs and couponers sitting down at the cvs with stacks of inserts literally clipping in the store!! Anyways,Looking foward to the new changes! I have always appreciated your blog! Thank You for all your help!!

  • regina jimenez says:

    Thank you for all you do. I to will continue to follow. God bless.

  • Laura H. says:

    Yay — so happy to hear that the blog is on the path to more natural food! Every family is different and has different health priorities — when we stopped eating artificial food dyes and almost completely cut juice from our kids’ diet, it was SO hard for me to resist things like super cheap boxed mac & cheese or apple juice… but I finally realized that just because something was free didn’t mean I needed to get it! There is still the cost of gas, my family’s health, and of course my time! We haven’t gone totally organic but instead I pick and choose what items are worth it to me to pay extra for — and by shopping smartly at placing like Sprouts, or keeping an eye on what organic items are not much more expensive than “regular” at Food 4 Less, I don’t even feel like I’m paying a huge amount more than I used to. At any rate, I’m excited to hear that the “new” blog sounds like it will help steer all of us towards the good deals and healthy choices that are right for our individual families!

  • Hollye says:

    Look Josie – YOU NEED TO DO YOU!! I don’t need to coupon, but I enjoy it and I only use them on things I would like to try and for typical household items. I’ve walked away many times if the cashier feels I am trying to scam because I am just not that person. I will continue to follow your blog because it is honest and from the heart! Thank you!!!

  • Lini says:

    i for one have always enjoyed your blogs, tips and advice. Thank you for all of that.
    keep doing you ! looking forward to reading more of your blogs.

  • Jane says:

    You’re awesome bottom line. I started following your blog when I started couponing. I love the financial and recipe parts. I look forward to seeing the healthier lifestyle parts. i saw it going there and hoped for the change. No hurt feelings here. Thank u, thank u for all that u do. I’m a fan and always will be.

  • Karyn says:

    I’m glad to hear you are going to follow your heart. I think you will find a whole new group of people who can admire you and your hard work. I love the idea you are going organic, something i did years ago for my children. Stay true to yourself and your passion. You owe us nothing, I am just grateful to have been a part of your journey.

  • Alicia says:


    I just would like to say Thank you! I’m a big person on saving a dollar to two when I can. I am a single mom just trying to keep a float. Your page is the first I came a cross about a year ago and I LOVE IT!! My daughter is now grown and in college however with paying for that I still need to watch my pennies not to mention my niece will be having a baby soon and I want to help when I can. Your Huggies baby deal was a great help. So thank YOU!! Keep posting you are doing a great job!!

  • marlene says:

    i totally agree with you josie. i started couponing at the age of 5 back in the early 90’s when my parents were living on a budget. i loved it but i stopped 2 years ago when everything went downhill for us couponers . now i shop at costco for diapers when they have coupons of course and dont really use coupons just mainly for clothes and shoes but thats rarely. i will still follow your site regardless of you couponing or not i have been following for 4 years and love it. keep up the hard work. p.s how do you make it being a home mom and living on 35,000 a year? you are awesome. i was just thinking this morning i want to stay home with my kids now but we cant afford it. my husbands job is not always stable hes a cement truck driver so we never know if he’ll work or when he’ll work so i cant just quite my job but i wish i could.

  • Liss says:

    I definitely agree with you and support your decision and will continue visiting your blog.
    I have also been couponing for a long time and started in 2010. It’s crazy how much couponing has changed. We used to get 3-4 easy freebies at Rite Aid, CVS, Wags and now some weeks we don’t even get any.
    The stores always had plenty in stock and I rarely encountered empty shelves or shelf clearers in persons.
    When I use to check out cashiers and other customers use to get excited when they would see me take out my coupons and see how much I pay, now they just get impatient.
    I definitely miss couponing 4-5 years back *sigh*
    And it’s only going to get worse!

  • SLNY says:

    Thanks for sharing Josie! This is why I absolutely adore you. I am still new at couponing. I have been doing it for 2 going on 3 years now. I say I am still new because of all the coupon policy changes that continue to happen. I have never been able to clear a shelve or even stockpile like anyone on tv. Not that I ever wanted to but because it simply is not possible when you have others that do so. I just wanted to stretch my budget as a single mom. I look forward to the changes you are making.

  • Amy H. says:

    Hi Josie, just curious why you feel that people will react negative to this. Seems to me only positive feedback. Good for you for staying true to your convictions. People are more attracted to honesty anyway.

    • Josie says:

      because people naturally find change hard… people also are very “open” about their feelings when it comes to online conversations. They usually don’t hold anything back and will sometimes let loose on people.

      • Amy H. says:

        Hi Josie. Thank you for your response. I look forward to seeing the changes that you will make, and what that means practically speaking for your blog and daily posts. I appreciate all that you do, its a thankless job sometimes, and pray that your business (and family!) is blessed in the new year.

  • Vicky says:

    It’s true. I used to try to chase every deal. What I found was I had a stockpile of more stuff than I needed, stuff I didn’t need, and stuff nobody ate or used. And it took a lot of time to clip and file coupons, go shop my deals, and then organize everything!
    I’m shopping at fewer stores and using fewer coupons. Especially when Ralph’s makes it so easy to get great deals on good quality food with using digital coupons.
    For me, I needed to quit living with a scarcity philosophy and start enjoying life more.

  • Lisa says:

    Love the direction you’re going!

  • Michelle R says:

    Thank you for your honesty, Josie. I’m sure it was not easy to say!! I am a lot like you, in that I have changed my coupon ways in the last couple years. I mainly look out for “deals” for stuff that I need for home (household/beauty supplies/cleaning supplies/etc), and stock up on that stuff that I know I will go through and always need! As for groceries, your blog always has been my fave, and still will be! Your match-ups are super-helpful! I feel like a lot of the others, you have taught me how to be a “good” (aka ethical!) couponer, and I appreciate that! You have given me the skills to save all kinds of money for my family, and I love passing that knowledge on to friends and family. As far as the changes, I’m excited!! My favorite posts are when you post recipes (especially the crock pot ones!!)! I also love the meal planning ones, and am excited about any and all ways to save $$ in our lives in other ways too! So thank you, as always, for all you do!

    Michelle, Forever Fan 🙂

  • Heidi Kristall says:

    I am one of those people that started following you POST Extreme Couponing, but long ago started buying only what we could use and what we needed. I stopped chasing every freebie, or liquor deal last year and continued to focus on sensible shopping. As I am a single mom of two growing boys, learning to buy tings on sale and with coupons has help stretch our budget. I love the meal ideas and shopping lists and am glad those will stay. Follow your heart and your dreams Josie…look how far it has have taken you already.

  • nelly says:

    Joise.. To be honest I had stop with coupons for a long time now. I felt that I was getting involved in a addicting cycle, that instead of helping my family save, I was spending more than I had imagined. Thank you again for your ethics and for the upcoming change, CAN’T wait.

  • ChipL955 says:

    Isn’t it funny how people can see the same thing two entirely different ways?

    In December, one of my clients chose to support the American Legion in its effort to help our veterans transition back to civilian life by putting together dozens of boxes of toiletries and household supplies. I was so pleased to be able to contribute shaving cream, deodorant, toothpaste, toothbrushes, shampoo, conditioner, and so on. Most of these I got for free or just pennies, and most of them were from deals I found on your site.

    The next day, I took over 40 pounds of food to my local Second Harvest Food Bank. Much of it was “processed,” I suppose, but I’d like to think that whomever received it didn’t mind that it was Hamburger Helper, Cheerios, Power Bars and so on.

    I have never thought of myself as an extreme couponer. I only get three Sunday newspapers, and I have only used clipping services a few times, specifically to get coupons for Atkins products (since I am diabetic and must follow a low-carb lifestyle). I don’t clear the shelves, I follow the rules at each store, and have only rarely had trouble with a cashier or manager. I also don’t follow any coupon forums on Facebook, so perhaps I am not exposed to all this negativity that evidently is out there.

    To me, your change in direction is your prerogative and, in fact, your obligation. And it shouldn’t come as a surprise: Yours has always been a very personal blog, very much reflecting your interests and lifestyle. I didn’t mind navigating through the deals for bassinets, disposable diapers, baby wipes, and, heaven help us, $6.37 butterfly pendants from Amazon (including shipping!), even though I had no interest in those products. But yours was also an inclusive blog, so I knew that I’d also find deals on items we consume or could donate.

    It looks like your blog will be less inclusive in the future, and more focused on what you shop for, and that is absolutely your right. I’m an old uncle, not a new mom, and like Harry above, I am not big on “organic” (we tried the Simple Truth organic ground beef from Ralphs, and found the texture disgusting). So, although I will still check your blog from time to time, it will probably have less to interest me than it has in the past. That’s okay. We all should follow the direction we feel is best for ourselves and our families, as you are. Best of luck to you, and thanks for all of the money you saved me (and the products you allowed me to donate to the underprivileged) over the last several years.

    • Kent says:

      When I read your comments I thought at first I must have written this and just can’t remember (old age). We never tried that organic beef but we did start to go in that direction when a Fresh and Easy finally opened years ago. We checked about 8 items that we were buying elsewhere and found their prices too high. But the first thing we noticed when we walked in was all the organic produce, and all the mold on several different items. I don’t understand why an employee could not notice it. Never been back. Thanks for supporting the troops.

  • Rebekah says:

    Wow! How ironic! I just cancelled my newspaper subscriptions because I found I wasn’t using any of them since we are eating grain free for health reasons (and mostly organic). I’ve been thinking to myself, “but I’m going to miss Josie and her blog. ” I guess I’ll be even more addicted to it! I lost my couponing thrill more than a year ago when the couponing fad went mainstream. I, too miss the times before Extreme Couponing. But since we’ve transitioned away from processed food, and even most commercial personal care products (I am learning to make most of them. Myself) our health has improved dramatically, and I am not frantically driving from store to store to “stock up” on stuff I don’t need. Couponing really helped our family financially for a period, and I am truly thankful to you for that.

    I am really looking forward to seeing how your blog transitions. I think it is great, and I’m behind you 100%! Keep it up!

    • Maria says:

      Thanks to your blog I have learned how to save money by couponing. I have been couponing for a couple of months already and my goal when I started to do this was to save money, and I have. At the same time I have been wanting to try organic food and more environment friendly items such as cleaning supplies and other things but don’t know where to start. I’m exited to see this new direction and learn how to get started. Thank you so much for all the help that you have provided.

      P.s. I would love to know how you can afford living on that budget and maybe how you started to make a saving account. I have a lot of debt and even when we have saved a lot of money couponing I still can’t find a way to have a savings account or start getting rid of some debt. God Bless you and your family

  • haz says:

    I have to admit that show got me into couponing but I did always feel that when people get $1000 worth of items for NOTHING is wrong. When I started learning how to coupon and following your blog, I learned the correct way to coupon. I do save lots of money but I know I coupon the correct way from following you and not “EXSTREAM COUPONING SHOW”. I actually was brought to your website by Hip2save about 4 years ago and have been follwing ever since.

    Thank You Josie!

  • Julie says:

    I have always told people in the stores that the “Extreme Couponing” is all a set up. First off, what store keeps in stock 500 bags of potato chips or 300 Secret deodorants.

    One thing I can say about myself is that I have always been a polite, courteous “couponer.” Do I extreme coupon. I don’t think so. I do not chase after every deal. Until I quit my job as a school secretary (at a socio low-economic school), I was at the drug stores every weekend getting what toiletries I could for free or pennies. With just my husband and myself at home, we would never use all of this. What I did with it was take bags of these to my school and give it to parents that I knew were financially struggling. We all know how much these items can eat into your budget. They were so grateful.

    Josie, I respect you and your decision 100%. The most important person you have to be able to live with is yourself. I will be sorry to see some of the “deals” not posted on your sight. So many needy people out there that we can help with this merchandise. Unlike the couponers that have given others a bad name, I have found that it can be used to help make others lives more bearable. Maybe you could have a section that we could post these deals on??? Just a suggestion.

    I don’t know what we would have done without your site when my daughter found out she was having twins. The savings were incredible. Thank you. For those of us that is slooowwwly transitioning over to a more organic way of life, I hope to still see some incredible deals.

    You are an amazing person with a gift to offer to others. Kudos to you.

  • Char says:

    I am excited about the changes!

  • Melyssa says:


    I am so excited about your new blog. I have a lot of dietary needs and finding dairy free, gluten free organic food is very difficult. Everything is so expensive and on a budget is really hard.

  • Kim in Rancho SD says:

    Josie, I don’t tell you enough how grateful I am to you but I sure am! Attending your seminar in Mira Mesa (San Diego) years ago literally changed who I am and changed the way I shop…. I will never be the same because of what you have taught me and shared with me through your website. You have saved my family so much money and you gave me a purpose when I so badly needed one; couponing kept me from sinking into depression when I became unable to work. I am very happy to hear that you are going to shift your focus and focus on things that bring joy to your heart! I will forever be so grateful to you and will always support you and your blog/website regardless of the direction you take. Sending big hugs,

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