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Social Media Evaluator

How to Become a Social Media Evaluator with Appen?

Over the years, social media has become an integral part of our lives. Millions of people are joining one social media platform. The other just so they can interact with friends, catch up on the latest trends around the world, and boost their personal/business brands. Nevertheless, making a living on social media has evolved from being a social media manager or influencer to being a social media evaluator. Thus, if you have a knack for providing feedback on search engine results, news feeds, and advertisements, you can consider pursuing a career in social media evaluation.


                           Appen @Amazon

Appen is one of the numerous companies that are actively recruiting social media evaluators. This article captures everything you need to know about becoming a social media evaluator with Appen.

Who is a Social Media Evaluator?

A social media evaluator creates and analyzes strategic social media plans and implements them on a company’s social media platforms. They evaluate the performance of a post or advertisement and give a report on the post’s engagements.

For most brands, having an interactive audience on their social media means a huge return on investment because they get to know what their customers like, what they hate, and the areas that need improvement. This means the brands can sell their products or services to their target market effectively. Moreover, if a brand’s post or campaign receives low engagement, their social media page is failing, and a social media evaluator points this out.

What Kind of Work Does Social Media Evaluator Do?

As a social media evaluator, you will be responsible for reviewing social media advertisements and campaigns based on the following criteria:


This has to do with the quality of the headline, image(s), description, and call-to-action of a social media advertisement or campaign. Since “quality” is a subjective concept. And what may be of high quality to one person may be of low quality to another, companies tend to hire two or more social media evaluators and go with the average responses from the overall ratings.


A social media evaluator is also responsible for evaluating the look of a social media advertisement. As a social media evaluator, you are to point out why an ad is not eye-catching or unique and what will make it better.


Before a company puts up an advertisement or campaign on social media, a social media evaluator vets it to ensure it resonates with the target audience. The language/slang, educational background, culture, and age demography need to be evaluated. That is to ensure it is relevant to the target market.

Who is Appen?

Appen is a data collection, language solutions, and consultancy company that has been in existence since 1966. They specialize in collecting and analyzing images, text, video, speech, and lots more to improve machine learning and artificial intelligence systems. These systems include social media algorithms, search engines, and text-to-speech technology. Moreover, the data collected is used as a model to make these artificial intelligence systems act more human.

Appen has worked with some of the world’s largest voice recognition and search engine providers. They are actively recruiting social media evaluators who have the opportunity to work from home. You can also find web search evaluators, virtual transcribers, linguists, and other job openings at Appen.

Social Media Evaluator Job Requirements

If you want to become a social media evaluator at Appen, you are required to have the following:

  • Strong written and verbal communication skills
  • Ability to meet deadlines
  • You must be an active social media user.
  • Access to a smartphone and computer
  • High-speed internet
  • Ability to work with multiple social media evaluation tools

Working with social media evaluation tools is perhaps the most important requirement to become a social media evaluator. As a social media evaluator that is worth their salt, you must know to measure the online impact of a brand using the following tools:

Facebook Insights

This tool by Facebook helps to measure the influence of Facebook posts and pages. Facebook Insights informs you about the people who engage (liked, commented, and shared) your posts and how they found your page. With this information, you can determine the reach of your organic and sponsored posts.

Google Analytics

Google Analytics helps to track the traffic of your website. You can use this tool to monitor the leads to your website from your social media campaigns. Nevertheless, it gives you details about the click-through rate (CTR) and pay-per-click rate (PPC) to your website from social media platforms.

Google Trends

Google Trends tells you how many times a word/phrase is searched for over a period of time. Hence, this social media evaluation tool is very useful in social media marketing as it helps you keep up with trends.


To know if your social media campaigns have any clout, you need a social media evaluation tool called “Klout.” This tool helps individuals and businesses to measure the level of influence they have on social media. Klout gathers insights from your social media accounts and gives you a measure of your interactions, network size, and contents created.

How to Become an Appen Social Media Evaluator?

If you have all the requirements of working with Appen as a social media evaluator, you can apply for the position. To apply for the social media evaluator position, go to the Appen Social Media Evaluator career page. If you do not have an existing account, you will need to register for a new one. Once you log in successfully, follow the steps below to complete your application for the position of Social Media Evaluator at Appen:

Step 1: Personal Information

This is the first page of your application. You are required to enter some personal details such as name, telephone number, email, and location.

You will also be required to share the links to your social media accounts (Instagram, LinkedIn, Twitter, Facebook, Pinterest, and personal website) on this page. Since your job entails working with social media, it is important to show Appen that you have what it takes to manage multiple social media platforms.

Step 2: Upload Resume/Cover Letter

The second step of your application is to upload your resume. To boost your chances of being invited for an interview, upload a cover letter along with your resume.

Step 3: Master Service Agreement

This step involves reading through and answering several questions about the position you are applying for. In the end, you are required to consent to the Master Services Agreement. This agreement points out the terms of your employment and shows that you are permitted to work in the United States. If you do not agree to the terms, that will be the end of your application.

Step 4: Source of Information

At this stage of your application, you need to point out where you read/heard about the Appen Social Media Evaluator job opening. Job board, referral, social media, or any other means.

Step 5: Data Overview

This step allows you to review your application. Check if the personal information, uploaded documents, and links are correct. If everything checks out, you can then submit your application.

You can choose to “release” your application details and personal information to Appen, so they can contact you for future openings you are qualified. For some reason, you are not considered for the Social Media Evaluator position.

Step 6: Complete

This is the end of your application. You will receive an email confirming that your application has been received by Appen and is under consideration. That’s it! You just have to wait for a couple of weeks to know if you will be invited for an interview.

What Kind of Hours and Pay Can You Expect as Social Media Evaluator?

The work hours and pay at Appen depend on the type of projects assigned. For complex projects, completion could span from a week to three months. This means that you would have to work an average of four hours every day.

You can easily fit the work hours into your schedule since you are working from home. According to reviews on Glassdoor, contractors at Appen receive an average salary of $14 per hour. However, reviews on Indeed put the average salary of Appen contractors at $12 per hour. It is worthy to note that these salaries are paid before taxes are deducted.


To wrap up. Remember that social media evaluation helps you to establish an effective social media marketing strategy. Furthermore, brands need social media evaluators to plan their marketing strategy. They evaluate results and then make new, improved plans. 

You can take your career as a social media evaluator to the next level by working with Appen.

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